Posted by: Karl Bunyan on: May 27, 2011
The team at Join the Company have returned from TechCrunch Disrupt where we were demoing PlayPass in the Startup Alley. It was an excellent event for us and we met a lot of interesting people who showed lots of enthusiasm for what we were doing and provided some excellent feedback on everything from user interface [...]
Posted by: Karl Bunyan on: November 22, 2010
From the article Endowed Progress Effect and Game Quests, describing a test where one set of users were given an empty loyalty card requiring eight stamps to complete, versus a card requiring ten stamps to complete but with two already marked: …34% of people who got a 10-stamp card with 2 freebies ended up coming [...]
Posted by: Karl Bunyan on: October 18, 2010
I’ve just finished (most of) the book “Finite and Infinite Games“. I say “most of” because some of it’s heavy going and not in a subject domain that I have much background knowledge of so the complex arguments are a bit wasted on me. So, I skipped them. But there are some interesting thoughts on [...]
Posted by: Karl Bunyan on: September 18, 2010
One of the problems with the “check-in at the store to get a free X” incentive model is that mobile phone services are notoriously susceptible to fake check-ins. The heart of the problem is that inside the store the phone’s GPS system generally won’t work and network triangulation is rarely accurate enough. As a result, [...]
Posted by: Peter on: August 16, 2010
Going to have to try this one out: You’re likely aware of Foursquare, the location-based service that turns checking-in to venues into a game of sorts. You may also be aware ofStickyBits, an app that turns barcodes intomessage boards. What do you get when you combine them? Barcode Hero, a new product byKima Labs, [...]
Posted by: Peter on: July 20, 2010
From Techcrunch… Looks pretty interesting, but not real shopping play.
Posted by: Karl Bunyan on: July 1, 2010
The blog post by Woot about their acquisition by Amazon, which contains a letter from the CEO to all employees, is pretty good. But the monkey rapping video about the acquisition it is even better:
Posted by: Karl Bunyan on: May 21, 2010
FarmVille is leaking out into the real world with the launch of Farm Cash rewards for buying Green Giant vegetable produce. It’s an interesting link-up: buying vegetables in the real world can help you to build your virtual farm. My first impression was: what an amazing concept. Real-world farm produce tied to virtual-world farm produce. [...]
Posted by: Karl Bunyan on: May 10, 2010
Bing has integrated some social functions into the Ciao shopping comparison engine. They’re targeting the decision-making part of a purchase by encouraging users to post details of something they’re about to buy to their Facebook or Twitter feed to gather feedback about the product from their social graph. The idea is that the newsfeed post [...]
Posted by: Karl Bunyan on: May 9, 2010
From an article about location-based advertising: 10% of cellphone owners use location-based mobile services at least once per week 63% of iPhone owners use location-based mobile services at least once per week Adults ages 25-34 are frequent users of location services, with 22% using them at least once a week. Consumers are interested in allowing [...]
