Thoughts

Archive for the ‘Mobile’ Category

YASiP: Yet Another Set of iOS5 Predictions

Posted by: Portman on: June 6, 2011

WWDC 2011 is tomorrow, and we already know that iOS 5 will be the subject of the Stevenote. Here are my predictions, along with probabilities. And, if anyone wants to make a bet in the few remaining hours, I auto-accept your wager. Revamped Notifications (99%) The current iOS notifications system is horribly broken. Everyone has [...]

Lipton’s brand guidelines have been made into an iPod game along the lines of “Who Wants To Be A Millionaire” to help brand managers remember the details better: BRIEF: Lipton approached us with a problem: no one was reading their brand guidelines. However, when was the last time anyone got excited by brand guidelines? SOLUTION: [...]

Validating Retail Check-ins

Posted by: Karl Bunyan on: September 18, 2010

One of the problems with the “check-in at the store to get a free X” incentive model is that mobile phone services are notoriously susceptible to fake check-ins. The heart of the problem is that inside the store the phone’s GPS system generally won’t work and network triangulation is rarely accurate enough. As a result, [...]

X-wing Targeting Computer Satnav

Posted by: Karl Bunyan on: August 13, 2010

This is a fun idea: turn your drive into a Star Wars death star attack. The X-wing targeting computer lets you know when you’re ready to destroy your target (or rather, when you’ve reached your destination): Unfortunately the Android app doesn’t seem to be out yet, but I’m going to keep looking. <ob ject width=”400″ [...]

iPhone vs Android; the iPad, Board Games and the Magic Circle

Posted by: Karl Bunyan on: July 24, 2010

Barely a new Android handset comes onto the market without a raft of reviews and comparisons as to whether it’s better than the current iPhone. There are over two million Google search results for “android iphone comparison”. Invariably the comparisons focus on lists of features such as screen resolution, battery life, applications etc etc which, [...]

Epic Win App: Level Up Your Life

Posted by: Karl Bunyan on: July 9, 2010

Epic Win is aiming to make day-to-day chores more fun through rewards and levelling: EpicWin is an iPhone app that puts the adventure back into your life. It’s a streamlined to-do list, to note down all your everday tasks, but with a role-playing spin. The video trailer is certainly fun anyway: My guess is that [...]

Electronic Arts: Gaming the Apple App Store

Posted by: Karl Bunyan on: June 27, 2010

Electronic Arts was perfectly placed with games at the top of the Apple App Store charts last week, just in time for the launch of iPhone 4. “The company noted that it claimed 12 of the top 20 spots in the App Store on iPhone 4′s launch day.” It’s a great piece of PR, but [...]

Flook: A Location Based Service Appealing to Women

Posted by: Karl Bunyan on: June 8, 2010

Flook is a location-based service with a fairly small userbase (apparently 50,000), but what’s interesting is that the service seems to be gaining a much stronger female than male following. According to the article on Flook in TechCrunch it’s around a 70/30 split. The idea behind Flook seems quite simple, and not far away from [...]

QR tags now on napkins

Posted by: Peter on: June 1, 2010

Good idea? from http://www.foodchannel.com/stories/2759-the-napkin-that-plays-videos When is a napkin more than just a napkin? When that napkin has a QR tag that lets you access content using your cell phone or other mobile devices. Napkins Only, a San Jose, California-based manufacturer of custom-printed napkins, has come up with a line of napkins called the ScanNap that [...]


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