Thoughts

Archive for the ‘Analysis’ Category

YASiP: Yet Another Set of iOS5 Predictions

Posted by: Portman on: June 6, 2011

WWDC 2011 is tomorrow, and we already know that iOS 5 will be the subject of the Stevenote. Here are my predictions, along with probabilities. And, if anyone wants to make a bet in the few remaining hours, I auto-accept your wager. Revamped Notifications (99%) The current iOS notifications system is horribly broken. Everyone has [...]

The Gamification Wiki

Posted by: Karl Bunyan on: January 6, 2011

The term “gamification” is increasingly becoming used to mean a set of mechanics specifically intended to create viral growth and repeat usage patterns and increasingly disconnected from the idea of games as fun. The Gamification Wiki continues this trend by adding its list of game mechanics to those already out there from the likes of [...]

Starting Users Down The Task Completion Path

Posted by: Karl Bunyan on: November 22, 2010

From the article Endowed Progress Effect and Game Quests, describing a test where one set of users were given an empty loyalty card requiring eight stamps to complete, versus a card requiring ten stamps to complete but with two already marked: …34% of people who got a 10-stamp card with 2 freebies ended up coming [...]

“Can’t play, won’t play”

Posted by: Karl Bunyan on: November 15, 2010

Margaret Robertson of Hide and Seek has put up a piece railing against the term gamification and its implication that “game” is equivalent to “points and badges”. That problem being that gamification isn’t gamification at all. What we’re currently terming gamification is in fact the process of taking the thing that is least essential to [...]

Getting Gamification Right

Posted by: Karl Bunyan on: November 1, 2010

Immersyve, who previously published the Player Experience of Need Satisfaction (PENS) research piece, have written an excellent article looking at gamification beyond the simple mechanics of points and leaderboards. This simplistic idea of gamification is tapping into psychological triggers that, as they say, “we may not understand … as well as we think we do” [...]

Kiva: The Gamification Of Microfinance?

Posted by: Karl Bunyan on: October 19, 2010

The President of micro-lending site Kiva made an interesting story by claiming that their biggest competitor is a social gaming company. From Techcrunch: I think our biggest competitor is actually, probably Zynga. It’s not other nonprofits it’s actually competing for people’s attention. That fantasy football player in Canton, Ohio who might play two hours of [...]

Nukotoys: MMORPG + Trading Cards + Figurines

Posted by: Karl Bunyan on: October 19, 2010

From the Nukotoys website: Nukotoys creates virtual worlds and interconnected toys(TM) magically linking virtual and real world adventure. Founded in San Francisco in 2009 for today’s digitally sophisticated kids and their engaged parents, Nukotoys strives to be America’s next great toy company. It’s a mixture of MMORPG with card scanning and other activities. Our beautiful [...]

Finite and Infinite Games: Thoughts on Property

Posted by: Karl Bunyan on: October 18, 2010

I’ve just finished (most of) the book “Finite and Infinite Games“. I say “most of” because some of it’s heavy going and not in a subject domain that I have much background knowledge of so the complex arguments are a bit wasted on me. So, I skipped them. But there are some interesting thoughts on [...]

Pawned: Gamification and Its Discontents

Posted by: Karl Bunyan on: September 29, 2010

Sebastien Deterding’s presentation, “Pawned: Gamification and Its Discontents”, from this year”s Playful conference, is up on Slideshare, and embedded below. Watch full-screen on Slideshare and read the notes at the bottom of each slide. (You may need to close the ads.) I made a few notes about the presentation in my write-up of Playful, but [...]

Playful 2010: A Conference About Play

Posted by: Karl Bunyan on: September 25, 2010

Playful‘s own description of itself as “a one-day event all about games and play” doesn’t really do it justice, but I can’t think of a better summation either so I’ll leave it at that one. It was a day of short (twenty minute) talks on a diverse range of subjects without the only real requirements [...]


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